Wednesday, November 23, 2005
know your enemy
hating new york is, like, a full-time job for me.
warning: long columns.
the first is a review dunkin' donuts expansion into NYC. It is interesting that the author ignores the fact that Dunkin' is clearly a Boston-based franchise and the enherent rivalry therein. The author sets up an idea about a cultural groundswell in opposition to starbucks, but then backs away from it because he has nothing to substantiate the idea. He mealymouths his way through the environmental downsides of lowest-common-denominator consumption, badmouths dunkin's food and generally expresses suspicion bordering on veiled horror about this bostonian invasion. Frankly I like the donuts a lot, but I am willing to concede on the breakfast sandwiches and bagels. Along the way he takes meaningless potshots at pretentious starbucks customers which ring a bit hollow. This article is ultimately unsatisfying, but offers a framework to view coffee marketing which is worth something
http://newyorkmetro.com/nymetro/news/bizfinance/biz/features/15139/index.html
This one is just flat-out ridiculous. It's about private elementary school application. I think this has to be played up for the shock value. But the article does use the term "baby ivy" preschool with no explanation. Frankly I would have liked some. I admire that the advice is frank, but the very existance of the article is horrifying
http://newyorkmetro.com/nymetro/urban/education/features/15141/index.html
My favorite part of this is that these articles were in the same magazine, use your triangulation skills to see if you can figure out who the target readership is.
warning: long columns.
the first is a review dunkin' donuts expansion into NYC. It is interesting that the author ignores the fact that Dunkin' is clearly a Boston-based franchise and the enherent rivalry therein. The author sets up an idea about a cultural groundswell in opposition to starbucks, but then backs away from it because he has nothing to substantiate the idea. He mealymouths his way through the environmental downsides of lowest-common-denominator consumption, badmouths dunkin's food and generally expresses suspicion bordering on veiled horror about this bostonian invasion. Frankly I like the donuts a lot, but I am willing to concede on the breakfast sandwiches and bagels. Along the way he takes meaningless potshots at pretentious starbucks customers which ring a bit hollow. This article is ultimately unsatisfying, but offers a framework to view coffee marketing which is worth something
http://newyorkmetro.com/nymetro/news/bizfinance/biz/features/15139/index.html
This one is just flat-out ridiculous. It's about private elementary school application. I think this has to be played up for the shock value. But the article does use the term "baby ivy" preschool with no explanation. Frankly I would have liked some. I admire that the advice is frank, but the very existance of the article is horrifying
http://newyorkmetro.com/nymetro/urban/education/features/15141/index.html
My favorite part of this is that these articles were in the same magazine, use your triangulation skills to see if you can figure out who the target readership is.
# posted by 8yearoldsdude @ 4:25 PM 
