Thursday, January 11, 2007
Our Country
Perhaps you have been affronted by the John Mellencamp, "this is our country" Chevy ads. In them, John Mellencamp (nee John Cougar Mellencamp) sings a ballad about how great america is behind a montage of american images (Including vietnam interestingly enough). This is lame for several reasons including the fact that JM (nee JCM) used to be a populist protest singer instrumental in things like farm aid. but you probably know all that.
That ad is being shown up here with an edited version of the song that is not nation-specific and it is being shown against a montage of logging, fishing, and hockey shots. This is silly in and of itself. but imagine Chevy running that clip in other markets. What would the "national" montage look like for Mexico? France? South Africa?
That ad is being shown up here with an edited version of the song that is not nation-specific and it is being shown against a montage of logging, fishing, and hockey shots. This is silly in and of itself. but imagine Chevy running that clip in other markets. What would the "national" montage look like for Mexico? France? South Africa?
# posted by 8yearoldsdude @ 4:26 PM 
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The thing that bugs me is the association of consumption with patriotism. It's not just "buy American", it's "buy to be American." --EW
# posted by 
: 4:49 PM
: 4:49 PM
Eva, you don't even have a hummer. Go back to your own country.
On a truly amusing note, not only is J(C)M instrumental in Farm Aid, but he actually sang "This is our country" at the Farm Aid in Camden last year. Sadly, the Chevy commercials didn't start until after that, so I didn't fully appreciate the irony; I just thought he was singing a crappy song.
Incidentally, I have never seen so many people using nitrous as in the parking lot at Farm Aid. The entire area around the venue was littered with balloons. Needless to say, I did not partake.
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On a truly amusing note, not only is J(C)M instrumental in Farm Aid, but he actually sang "This is our country" at the Farm Aid in Camden last year. Sadly, the Chevy commercials didn't start until after that, so I didn't fully appreciate the irony; I just thought he was singing a crappy song.
Incidentally, I have never seen so many people using nitrous as in the parking lot at Farm Aid. The entire area around the venue was littered with balloons. Needless to say, I did not partake.
# posted by : 8:45 PM
: 8:45 PM << Home
