Tuesday, May 08, 2007

 
back again.
nobody likes other people's travel stories. so I will spare them. hopefully the knowledge gained will crop up in handy places later. Iceland is an interesting place.

I am now ready to tell BP to shove off. They have launched a huge branding campaign for years about how green they are. and I generally support the progmatic idea of corporations doing good deeds in the hopes of boosting public opinion and consequently sales. they actually wrote the check for me to work in equatorial guinea in 2004. that being said, if you are going to spend the bucks on the green and white logo and the singing baby ads, you have to at least be somewhere close to the top of your field environmentally. BP had spills in Prudhoe Bay, AK last summer which were easily preventable and were caused by negligent pipeline maintainance. same goes for the refinery explosions. basically, the whole branding ethos is completely gutted by the actions of the company. and that is bad. hypocrisy is a much worse brand than pragmatism.

Comments:
Take that post, replace BP with Starbucks, and you have my take on this matter.
 
When you say BP, I'm sure you don't mean "British Petroleum." After all, that corporation changed its name to "Beyond Petroleum" a couple of years ago. You know, ecause it cares about the environment so much.
 
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